AFPA-Alberta Food Processing Association
AFPA-Alberta Food Processing Association
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How to Reach your Retail Potential Workshop OCTOBER 2017

Posted on Thursday, April 20, 2017 / Revised on Wednesday, June 07, 2017

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October 3, 2017 - Calgary and October 4, 2017 - Edmonton 8:30am-4:00pm ONLY offering - Don't Miss out! Register before September 1 & be eligible to win 1 of 3 private consulting sessions

Only $225 for AFPA Members $275 for non-members (Plus GST)

PROGRAM OVERVIEW This session is designed to provide you with insights and practical advice that will help you develop or refine your retail strategy. Our insiders will pull back the curtain, and clearly explain the world of retail, and guide you towards creating the conditions for success and sustainability.

Throughout the day, we’ll work through the seven steps to reach your retail potential, along the way busting myths, sharing stories and providing valuable takeaways that help generate better sales and protect your profitability.

Areas of focus will include: • Evolving Canadian Food Retail landscape • Defining your Retail Role • Assessing your Category • Taking Score – Are You Retail Ready • Strategic and Tactical Plan Considerations • Retailer Specific Business Planning • The Language of Retailers • The Buyer Meeting • Product Launch and Growth • Costly missteps to avoid

Food Solutions Group is comprised of a team of national food retail specialists, that bring an insiders perspective as former retail leaders, collectively having managed all aspects of retail buying and selling for $5 billion Canada Safeway, as well as having worked with hundreds of food manufacturers of all sizes across Canada and around the world. (Website:

John Graham: As a former member of Safeway's executive team, John brings over two decades of food retail insights, including leading the company's buy local programs across western Canada, as well as overseeing the company's external relations, commonly that required working collaboratively on industry issues with Canada's top grocery retailers.

Maurice Allard: A 30+ year veteran of the grocery industry, Maurice worked his way up to become the most senior executive member of Safeway's produce department across Western Canada, responsible for all marketing and sales. Maurice has directly worked with thousands of suppliers across multiple departments, and developed and directed award winning strategies that have helped hundreds of locally sourced suppliers reach their full market potential.

Registration form (PDF) 
Registration form  MS Word format