AFPA to Host Upcoming AGM and Official Launch of "Made in Alberta" Initiative

Supporting Local Businesses and Promoting Alberta's Culinary Excellence

The Alberta Food Processors Association (AFPA) is gearing up to host its Annual General Meeting (AGM), which will be accompanied by the official launch of its highly anticipated "Made in Alberta" initiative. This exciting event is set to take place on June 27th at the Deerfoot Inn & Casino in Calgary, and is poised to mark a significant milestone in Alberta's culinary landscape.

AFPA's AGM serves as a platform to bring together members of the industry and policymakers to discuss the challenges and opportunities facing the food processing sector. It is an opportunity to showcase all AFPA’s exciting new programs and services, including the soon-to-be-launched Alberta Food Connect Co-Packing portal – a potential game changer for processors and co-packers across the province, as well as the association’s ongoing Labour Market Study and various Health and Safety and Workplace Safety training opportunities. This year, however, the event carries even greater significance with the launch of the "Made in Alberta" campaign.

Made in Alberta aims to showcase the exceptional quality and diversity of local food products made right here in our province. It encourages consumers to support Alberta-made food producers and make informed choices by seeking out the "Made in Alberta" label when shopping for groceries and out at local farmers markets. By doing so, shoppers can contribute to the growth of local economies and foster a sense of community, all while indulging in the culinary excellence that Alberta has to offer.

Through the "Made in Alberta" label, consumers can identify products that have been grown, processed, or manufactured in Alberta. This label signifies a commitment to quality, sustainability, and responsible sourcing. It is a testament to the dedication of Alberta food processors in delivering products that are not only delicious but also align with the values of local communities.

By supporting local businesses, consumers can enjoy a myriad of benefits. Buying "Made in Alberta" products ensures that the ingredients are fresh, minimizing the distance from farm to table. It also supports local farmers and producers, helping them thrive and maintain a vibrant food ecosystem. Furthermore, purchasing local products reduces carbon emissions associated with long-distance transportation and fosters a sense of pride in the province's unique culinary heritage.

"We are thrilled to launch the 'Made in Alberta' campaign at our upcoming AGM," said Bianca Parsons, Executive Director of the AFPA. "This initiative is a testament to the incredible talent and dedication of our food processors, who work tirelessly to bring top-quality products to Albertans. We encourage shoppers to look for the 'Made in Alberta' label and experience the exceptional flavors that our province has to offer."

AFPA is confident that the "Made in Alberta" campaign will not only promote local businesses but also bolster Alberta's reputation as a hub of culinary excellence. The initiative aligns with the growing consumer trend of seeking out local and sustainable products, allowing individuals to make choices that positively impact their community and the environment.

As the AGM approaches, the excitement surrounding the launch of "Made in Alberta" continues to build. Industry professionals and supporters of local businesses are eagerly anticipating the event and the opportunities it brings. AFPA invites all Albertans to join them in celebrating the official launch of this exciting new campaign and to embrace the "Made in Alberta" label when setting out on their next grocery shopping trip.

Together, by supporting local food processors and embracing the "Made in Alberta" movement, we can foster a stronger and more resilient food ecosystem while savoring the flavors that our province has to offer.

For more information on the Made in Alberta label, visit www.madeinalberta.co
To register for AFPA’s upcoming AGM and Golf Classic Tournament, June 27 and 28 in Calgary, go to afpa.com/industry_events